The Infrastructure Advantage: How Purpose-Built Venues Can Unlock Revenue in Women’s Sports

September 3, 2026
Black and White Photo of Stadium with Fireworks

We partnered with global design firm, Populous to produce our latest whitepaper, The Infrastructure Advantage: How Purpose-Built Venues Can Unlock Revenue in Women’s Sports. In the report, we explore how venue ownership and control can reshape the business model for women’s professional teams—generating new revenue streams, deepening fan connection and supporting long-term franchise value. We believe the next decade of value creation in women’s sports belongs to teams that combine strong demand with the infrastructure to support it.
 
Read the full whitepaper for the frameworks, case studies and illustrative scenarios behind our analysis.


In this report, we candidly discuss our opinions on the sports investing market and on private investments held by the Project Level Fund. These opinions are current as of the date of this report but are subject to change. The information provided in this report does not provide information reasonably sufficient upon which to base an investment decision and should not be considered a recommendation to purchase or sell any particular security. This material should not be considered an offer for any of the securities referenced. The information contained in the report is not guaranteed as to its accuracy or completeness. Portfolio holdings are subject to change.

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This document may contain forward‐looking statements relating to the objectives, opportunities, and the future performance of the markets generally. Forward looking statements may be identified by the use of such words as; “believe,” “expect,” “anticipate,” “should,” “planned,” “estimated,” “potential” and other similar terms. Forward‐looking statements are subject to various factors, including, but not limited to general and local economic conditions, changing levels of competition within certain industries and markets, changes in interest rates, changes in legislation or regulation, and other economic, competitive, governmental, regulatory and technological factors affecting a portfolio’s operations that could cause actual results to differ materially from projected results. Such statements are forward‐looking in nature and involve a number of known and unknown risks, uncertainties and other factors, and accordingly, actual results may differ materially from those reflected or contemplated in such forward‐looking statements. None of Project Level, Ariel Investments or any of their affiliates or principals nor any other individual or entity assumes any obligation to update any forward‐looking statements as a result of new information, subsequent events or any other circumstances. All statements made herein speak only as of the date that they were made.


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