We partnered with global design firm, Populous to produce our latest whitepaper, The Infrastructure Advantage: How Purpose-Built Venues Can Unlock Revenue in Women’s Sports. In the report, we explore how venue ownership and control can reshape the business model for women’s professional teams—generating new revenue streams, deepening fan connection and supporting long-term franchise value. We…
Project Level Managing Partner and Head of Investments Jason Wright sees women’s sports as the “small caps” of sports. Pointing to rising WNBA franchise valuations and record-setting NWSL expansion fees, he shares why the sector’s growth trajectory continues to attract investor attention. *By clicking the above link, you will leave this site and go to…
Congratulations to Project Level Managing Partner and Head of Investments Jason Wright on being named to the inaugural Next Legacy 50. This recognition highlights leaders who continue to build, lead and drive impact beyond their first chapter—something Jason demonstrates every day at Ariel Investments. *By clicking the above link, you will leave this site and…
Ariel Investments Co-CEO and Project Level Founder Mellody Hobson has been named to TIME’s inaugural 100 Most Influential People in Sports list honoring the most prominent figures shaping the global sports landscape. *By clicking the above link, you will leave this site and go to a third-party website. Ariel does not control the content or…
Ariel Investments Co-CEO and Project Level Founder Mellody Hobson spoke with Barron’s Reshma Kapadia about the compelling data behind the rise of women’s sports. Their conversation highlighted Project Level’s investments in Denver Summit FC, League One Volleyball (LOVB) and the NFL-backed Professional Flag Football League as well as where we see opportunity today. *By clicking…
Flag football is one of the fastest-growing sports in the world—and we are investing in its future. We are proud to support the NFL’s new league and help expand access, opportunity and long-term pathways for women and girls in sport. Flag football is one of the fastest-growing sports in the world—and we are investing in…
At ALTSLA, Jason Wright, Managing Partner and Head of Investments, discusses why women’s sports has reached a defining moment—not only as a growing area of investor focus, but as a cultural force reshaping fandom, community and representation. With rising media viewership, expanding franchise valuations and increasing activity across adjacent businesses, the landscape around women’s sports…
Jason Wright, Managing Partner and Head of Investments, highlighted the WNBA as a compelling and undervalued opportunity in women’s sports during his interview with Crain’s Chicago Business, pointing to the league’s strong underlying fundamentals and its growing cultural and commercial momentum. Jason Wright, Managing Partner and Head of Investments, highlighted the WNBA as a compelling…
Following Project Level’s first close, Managing Partner and Head of Investments Jason Wright joined Yahoo Finance anchor Julie Hyman to discuss why women’s sports are becoming a meaningful commercial force—powered by rising demand, strong fundamentals and scalability. In this interview, Jason Wright candidly discusses his opinions on the sports investing market and on private investments…
The Wall Street Journal discusses Project Level’s $250 million first close, exploring how a once‑overlooked segment is emerging as a serious investment opportunity—and why Project Level is positioned to shape its future. *By clicking the above link, you will leave this site and go to a third-party website. Ariel does not control the content or…
